Social Media and Local Businesses
By frwd, August 10, 2010
I love it when companies engage their audience on Twitter. I especially love it when local businesses and restaurants have real conversations with their customers.
When I first moved to Boulder, Colorado, I started following local bars and restaurants so I’d know who did what, where the happy hours were, and what to try next. Mateo Restaurant (@mateorestaurant) was one of the ones I found on Twitter, so I followed. I told the story of my Tweet exchange with them here, and that initial conversation not only got me in the door once, but made me a regular customer and friends with the owners, which in turn resulted in some great connections with other local business owners and friends. It’s a great relationship that started online.
Boulder eateries have continued to impress me in the months since I’ve been here. Places like Tee and Cakes (@teeandcakes) and Cefiore (@cefioreCO) make it a regular practice to answer questions, post mouth-watering pictures, and respond quickly to tweets at and about their businesses. As a community, we love it because we feel not only like a customer, but like a real part of their business.
Jill’s Restaurant joined the list of “local businesses I love to see on Twitter” last week when my co-working partner in crime (boyfriend) and I stopped in for breakfast while we worked.
It was our second time in there, and after the first time we’d visited, I’d tweeted about having a great experience there and got a reply from @JillsRestaurant thanking me for coming by. This second visit, they upped their game.
I tweeted notes from both my travel/food account (@nomadicfoodie) and from my personal account (@doniree), simply nodding to the fact that we had returned to Jill’s, were enjoying breakfast while we worked, and I noted that we appeared to be the only locals in the house.
(Jill’s is a cafe/restaurant inside of a popular businessperson’s hotel here and most patrons appeared to be travelers.)
We continued working there after our bagels and muffins were finished, sipping our coffee, and typing away. The [friendly, wonderful] server brought our bill. Or so we thought. We opened the bill to find this:
As a customer, I appreciated that they picked up the tab for our breakfast last week. As a food blogger, I thought that was really, really awesome. And as a social media blogger, I thought – what a perfect story and example of great customer service in social media.
I know Boulder’s generally got a great online presence of our local businesses and eateries. I also know Minneapolis does as well.
What about your city? What examples of great customer service are you seeing online? Share the Twitter accounts in the comments – I’d love to check out what they’re doing!
Doniree Walker, for FRWD
Photo credits: Doniree Walker